Google Inc has its first major deal to enter the television advertising business with U.S. satellite TV operator Echo Star,a move that promises to upset the cozy way TV ad impact has been measured.
EchoStar Communications Corp and Google say that they have partnered to create an automated system for buying,selling,delivering and measuring the impact of TV ads running on EchoStar’s national,125-channel Dish network.
(Source:NYT)
Add comment April 4th, 2007
I’ve looked at a lot of websites over the years and helped a lot of clients, and I’ve yet to meet anyone who is totally committed to making their site as successful as it could be.
This is particularly true when it comes to search engine optimization. Most online businesses make a half-hearted attempt to get better search engine rankings, but rarely implement anymore than one or two things that could really help make their site a success.
Which of the following does your website have?
1. Unique Page Titles.
Take a look at a selection of web pages that come up high in the search engine results for any search term and you’ll notice they all have one thing in common: unique page titles. Denoted by in HTML, page titles tell the search engines what your web page is about, and are thought to be a critical factor in how search engines determine the order in which pages are displayed in the search engine result pages (SERPS) for a specific search term. (more…)
Add comment April 3rd, 2007
Google continues its attack on Microsoft with plan to launch online spreadsheet program that is simple to edit and share online.
The program called Google Spreadsheets would be able to read and create files in format used by Excel,the Microsoft spreadsheet software.The spreadsheet program would make it possible for as many as 10 people to simultaneously edit a spreadsheet document online and chat about it using Google’s instant messaging program.
Add comment June 7th, 2006
If you happen to be a member of an SEO forum,you must have come across people taliking of PR update,tensions rising across forums and newsgroups.
But the question is: Is Page Rank that Important?
The answer is “Yes” and “No”. Yes if you look forward to get affilited with some nice related content based sites or authority sites in your field.Nice Google Page Rank for your website establishes that credibility that offers you opportunity to get linked to highly valued websites or authority sites.Page Rank is simply a good indicator of your website’s online value.
The answer is “NO” if you think high PR determines rankings in actual SERPS.The fact is Page Rank is still a part of Google algo mix but not that important.Along with PR there are several other factors that influence SERPS more that Page Rank.
Webmasters in effort to achive good PR work towards getting quality back links to their site and actually these relevant links along with website content plays major role in SERPS.
Add comment March 13th, 2006
Having a well designed and informative website is half the battle fought. Next you need effective SEO strategy to achieve much desired rankings on major search engines that ultimately gets more traffic and more business.
No SEO expert denies that content is king even today. A well put together website with quality content has much to do with search engine ranking as any other factor. More than quantity of content it is the quality of the content that needs to be taken care of. You cannot just put out thousand words of jargon and expect your visitors to find it interesting and stick around for the long haul.Cascading Style Sheets (CSS) based web designs and layouts are preferred by the young professionals today given the fact that web page is quicker and easier to load, due to reduction of bloated table filled content.
Rather development of quality website rich in quality content results in other websites wanting to link to such website. This helps in increasing inbound links and believe me inbound links are still one of important steps used to climb Search Engine ladders.
Add comment March 4th, 2006